Marketing, Media & Creative interviews. Scored the way the field scores.
56 job titles across 6 specialisms. Pick yours to see what interviewers score, the questions they ask, and where candidates lose it, then practise it live.
Last reviewed
Digital Marketing
13 titlesContent & Copywriting
9 titlesBrand & Product Marketing
14 titlesDesign & UX
10 titlesVideo & Production
5 titlesPR & Comms
5 titlesWhat interviewers in Marketing keep scoring
Every title has its own model, but these competencies come up again and again. Each title page shows what a weak, adequate and strong answer looks like for each one.
Positioning & messaging
Defines who the product or brand is for, the problem it solves, and why it wins against alternatives; turns that into messaging hierarchies and proof points that sales and content teams actually use.
Customer & market insight
Builds understanding of customers and competitors through research, data and direct conversations: segments, personas, jobs to be done, competitive intelligence, and turns insight into decisions.
Go-to-market planning & launches
Plans and runs launches: objectives, target segments, channel plan, sales enablement, pricing and packaging input, launch timeline and post-launch measurement, coordinating product, sales and marketing.
Brand strategy & management
Builds and protects the brand: strategy and architecture, identity and guidelines, campaign development, agency management, and measurement of awareness, consideration and equity.
Sales & channel enablement
Equips sales, partners and retail with what they need to sell: pitch decks, battle cards, demos, objection handling, training and collateral, measured by adoption and win rates.
Campaign development & agency management
Develops integrated campaigns from insight to execution: writes briefs, manages agencies and creative teams, evaluates creative against the objective, and controls budget and timelines.
Cross-functional influence
Influences product, sales and leadership without authority: brings customer evidence to roadmap decisions, aligns teams on launches, and negotiates priorities and trade-offs.
Paid media planning & optimisation
Plans, launches and optimises paid campaigns across search, social and programmatic: structures accounts, sets bids and budgets, tests creative and audiences and improves cost per result over time.
Analytics, tracking & attribution
Sets up and trusts measurement: tagging and conversion tracking, GA4 or equivalent, attribution models and their limits, and turns data into decisions rather than dashboards.
SEO & organic growth
Grows organic traffic and conversions: keyword and intent research, technical SEO fixes, content briefs, on-page optimisation and link or authority building, measured against rankings and traffic.
Conversion rate optimisation & experimentation
Improves the funnel after the click: analyses drop-off, forms hypotheses, runs A/B tests with valid design, and ships winners; understands statistical significance and sample size.
Email, CRM & lifecycle marketing
Builds automated lifecycle journeys (welcome, nurture, cart abandonment, retention) with segmentation, personalisation and consent compliance, measured on engagement and revenue.
Interview like a Marketing hiring manager would.
Thirty minutes, voice to voice, scored against the competencies above. Five minutes of it free.