PR & Comms interviews. 5 titles, each with its own model.
Each page shows the competency model, the questions that test it, what changes with seniority, and where candidates lose the interview.
Last reviewed
Every PR & Comms title
5 titlesWhat the report looks like for PR & Comms
- The situation in one sentence: where, what was short, and by how much.
- The decision that was yours rather than the team’s, and what you chose not to do.
- One number or one consequence that shows it worked.
Every competency is scored out of five with a line you actually said as evidence, and the weakest answers are rewritten as structure and specifics, never a script.
What PR & Comms interviewers keep scoring
Media relations & storytelling
Builds relationships with journalists and editors, finds and pitches angles that are actually newsworthy, secures quality coverage and handles inbound media enquiries under time pressure.
Crisis & issues management
Anticipates and manages reputational risk: issues monitoring, scenario planning, holding statements, spokesperson preparation and real-time response across media and social channels.
Writing & message development
Writes press releases, statements, speeches, Q&As, internal announcements and executive content that are clear, accurate and on message, adapting tone to audience and channel.
Stakeholder & internal communication
Plans and delivers communication to employees, communities, government and partners: change communication, leadership visibility, two-way channels and measurement of understanding and sentiment.
Executive counsel & judgement
Advises leaders on what to say, when and whether to say anything: reads the room, weighs legal and reputational risk, tells executives what they do not want to hear and prepares them for exposure.
Communication planning & measurement
Plans integrated communication campaigns with objectives, audiences, messages, channels and timelines, and measures outcomes (reach, share of voice, sentiment, behaviour) rather than outputs.
Ethics, accuracy & transparency
Communicates truthfully: checks facts, refuses to mislead media or stakeholders, discloses appropriately and manages the tension between advocacy and honesty.