Marketing, Media & Creative

Design & UX interviews. 10 titles, each with its own model.

Each page shows the competency model, the questions that test it, what changes with seniority, and where candidates lose the interview.

Last reviewed

What the report looks like for Design & UX

Sample report · the format, not a result
User research & problem framing4/5
Design craft & visual quality3/5
Interaction design & usability2/5
Collaboration with product & engineering3/5
Critique, feedback & stakeholder management4/5
  • The situation in one sentence: where, what was short, and by how much.
  • The decision that was yours rather than the team’s, and what you chose not to do.
  • One number or one consequence that shows it worked.

Every competency is scored out of five with a line you actually said as evidence, and the weakest answers are rewritten as structure and specifics, never a script.

What Design & UX interviewers keep scoring

User research & problem framing

Understands users and their problems before designing: plans and runs interviews, usability tests and analytics review, synthesises findings and reframes the brief around the real problem.

Design craft & visual quality

Produces high-quality work in their discipline (UI, visual, graphic, motion): hierarchy, typography, layout, colour, interaction detail, consistency with systems and attention to edge states.

Interaction design & usability

Designs flows that users complete: information architecture, task flows, states and feedback, accessibility (WCAG) and responsive behaviour, validated through testing rather than assumed.

Collaboration with product & engineering

Works effectively with product managers and developers: contributes to scoping, hands over specs and assets cleanly, negotiates trade-offs when constraints bite and checks the built result.

Critique, feedback & stakeholder management

Presents work with rationale, seeks and gives critique constructively, separates taste from evidence, and manages subjective stakeholder feedback without diluting the design.

Design systems, tooling & process

Works systematically: uses and contributes to design systems, keeps files and components organised, manages versions and documents decisions so others can build on the work.

Design impact & measurement

Connects design work to outcomes: defines success metrics with product, measures after launch, iterates on evidence and can say what a design changed for users and the business.

Walk into the real one already warmed up.